When In Doubt, Wear Red – Bill Blass
The colour red evokes many feelings – danger and anger on one side, with passion and energy on the other. Either way, red is an emotionally intense colour and a shameless attention grabber.
Perhaps it is no surprise then that red was chosen as the colour for the ribbon campaign for HIV/AIDS awareness.
The Toronto to Montreal Bike Rally is in its 18th year to raise awareness and support for the work of the People With AIDS Foundation. Day 3 of this journey is designated as Dress In Red Day which is embraced as a fun day to grab maximum attention as the crimson riders form a ‘long red ribbon’ cycling through the Southern Ontario countryside.
I had so much fun last year on Red Dress/Dress Red Day that I didn’t want to miss it this year. I was on the road with my friend Helen at 7 am this morning for the 230 km (143 miles) trip to meet the riders at their first break.
Bike Rally is a significant fund raiser for the PWA Foundation – the largest direct support agency of its kind in Canada. Over a million dollars in donations will be raised by the end of the week when the riders and crew finally reach Montreal.
From the PWA website:
The challenges facing people living with HIV are numerous and complex: episodes of illness, numerous life transitions, discrimination, financial difficulties, social isolation, side effects from medications and long term effects from the virus – to name but a few. PWA provides a safe place to express those concerns and a place where practical information and support services are available.
What’s the next best thing to being on Bike Rally? Being a supporter!